BPCL Corporate Ad Campaign on Renewable Energy
Corporate AD Campaign - Energising Lives |
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The core values of the BPCL brand are Innovation, Care and Reliability. While we as a company have been constantly innovating and have made some pioneering efforts in every field, many more innovations have been planned for the future.
A recent Brand Equity study indicates that in the petroleum category, customers have a positive outlook to companies perceived to be innovative and that none of the Oil companies have assumed that position so far. The message through this communication would be that BPCL 'energizes Lives' through innovations.
TV Commercials:
Click on the image to view the Video.
Existing Innovations: Highlight the important innovations viz. Pure For Sure, Branded fuels and Loyalty Cards since they were landmarks in Oil marketing. The intention is to refresh stake-holders memory on the contributions. The story will be told by the two drops of oil in the BPCL logo that will be animated to display the innovations and then merge to form the BPCL logo once again.
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