BPCL

Corporate AD Campaign - Energising Lives

BPCL has always believed in the core values of innovation, care and reliability. While we as a company, have constantly been innovating and pioneering efforts in every field, the future holds a lot of promise as many more planned innovations come to life.

A recent study by Brand Equity study indicates that customers have a positive outlook to companies perceived to be innovative, especially in the petroleum sector. As none of the Oil companies assumed that position so far, BPCL decided to bring its core values to the fore with this communication campaign that validates how we “Energize Lives” through innovation.

TV Commercials

Our existing offerings like Pure For Sure, Branded Fuels and Loyalty Cards highlight the importance of innovation. With that focus in mind, BPCL Ad campaigns have always been considered a landmark in Oil Marketing.

With all our Ad campaigns and TV commercials, our intention is to refresh stakeholder memory on the company’s contributions.

The story line has been simple and narrated by the two drops of oil in the BPCL logo, animated to display our innovations, before finally merging in again to form the BPCL logo once more.