Page 16 - BPCL Journeys - Speed Special

JOURNEYS
2015-16
Speed users across most prominent
markets. The Royal Riders Rally
in Udaipur, SpeedTreasure Hunt
in Mumbai and Thane, Speed Car
Treasure Hunt in Kolkata, Speed
Rovers luxury Car and Bike Rally
at Indore, Speed Biker Rallies in
Gwalior & Bhopal, Speed Womens’
Rallies and co sponsorship of MP
Auto Expo in Bhopal, Speed Slogan
Contest in partnership with ‘The
Week’ magazine in Chennai to name
a few. Speed’s long term association
with Bond films was also revived with Speed energized the young
the launch of the Hollywood movie,
‘Spectre’. An invitation to watch the and off it too by leveraging the
movie was extended to customers,
select Speed dealers and sales teams
across markets to leverage the
association and acknowledge their
contribution in promoting Speed
sales.
Website : www.bharatpetroleum.in l Twitter : @ BPCLimited l FACEBOOK / BharatPetroleumcorporation l Linked.in / companybpcl l YouTube /BPCLindia l SmartLine : 1800224344
SPEED @ BajaSAE India
Speed’s continued association with
Baja SAE India, 9th year in a
row, was another feather in the
cap, as Baja SAE India gives the
perfect impetus for the young
engineering talent to augment
design and engineering skills,
giving the country its next
generation of automobile
professionals.
SPEED Digital
teams at Baja on the race track
power of the digital media. As the
official fuel partner, Speed not only bharatpetroleum.in, live coverage
energized the All Terrain Vehicles
(ATVs) through the static, dynamic
and endurance tests at Pithampur
1. Speed Treasure Hunt
2. Speed PIT-STOP
3 Mr.M.S Patke, GM (Brand & PR)
along with ED(Retail) selects winner
of the online contest SPEED IQ
Indore but also encouraged them to
showcase their digital currency with
the exhilarating digital and social
media contests, “60 Seconds to
Fame”, “ They Battle-You win” and
“What’s your Speed IQ?”.
In association with Corporate
Brand, we also experimented
Speed on Digital with an exclusive
SPEED micro-site on www.
and engagement programmes on
Social Media.
On the successful revival of Speed,
Mr. George Paul, ED, Retail remarked,
“The 360 degrees approach to revival
of Speed can create a classic case
study if we surpass the past peak
performance of Speed this year itself,
which will be remembered for a long
time. We are now ready to shift gears
and deliver another superlative Speed
performance in the next FY too”
Team BPCL at #BajaSAE India
2016 in Indore. Read more
and view complete #SPEED
album on BPCL facebook.