Page 20 - BPCL Journeys - Speed Special

JOURNEYS

2015-16
2015-16

SmartDrive from Bharat Petroleum C&MD, Mr.S Varadarajan
launching the SmartDrive App
One-stop smartphone App for all fuelling and services needs in the presence of Mr. KK Gupta,
(then Director - Marketing), Mr.
SmartDrive is a Smart mobile app from Bharat Petroleum, which helps one P Balasubramaniam, Director
locate Fuel Stations, services and much more. This app has been designed (Finance), Mr. Maonj Pant (then
for motorist and bikers who like to keep updated on the go. CVO, BPCL), Mr. George Paul,
Executive Director (Retail) and
It has several features which helps one find all their needs while driving. From Mr.AK Kaushik, GM (IT Retail),
planning one’s trip to finding the distance to the destination, locating fuel at the National Retail Summit
stations on way - with food outlets, where you can refresh, rejuvenate, eat, shop, - “Leadership in Action” in
use ATMs and do much more. Additional features are saving vehicle documents Bengaluru
in digi format for anytime retrieval, managing PetroCard and SmartFleet and
much more. With these facilities SmartDrive, a smart application from Bharat
Petroleum, is more than a friend as one drives on. It is the one stop solution for
all journey needs from BPCL.

Sampark

A digital wave for creating a databas of our customers

Our retail business is fast moving Being the largest customer-facing This is achievable only with the
away from commodity-based business of the corporation, offering active participation of each and every
selling towards service-driven an ideal pool of captive audience Dealer in our network. To enable our
marketing, with competition for sales and brand promotional dealers to gather this data easily
expanding the base and customers activities, it is our endeavor to create and efficiently, Bharat Petroleum
demanding more and better. memorable experiences and strong has launched a mobile app called
connections with our customers at Sampark. We encourage every dealer
every touch point. to use the mobile application- to
collect the data of the customers
Getting to To get a spot at the top of mind visiting their retail outlets.
know our recall of the customer, we need to
customers constantly communicate and engage We urge the dealer to ask his RO
better them in meaningful customer-centric Manager or Forecourt Supervisor or
activities. In our endeavor to know Team Lead to carry out this activity
our customers better, their buying on Sampark application. In Rural
habits and their preferences, we outlets where there may not be an RO
have launched Project Sampark to Manager or Forecourt Supervisor or
create an ambitious target of 1 Crore Team Lead, DSMs may be engaged in
database of our Patrons. data collection.

Website : www.bharatpetroleum.in l Twitter : @ BPCLimited l FACEBOOK / BharatPetroleumcorporation l Linked.in / companybpcl l YouTube /BPCLindia l SmartLine : 1800224344