Page 3 - BPCL Journeys - Speed Special
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2015-16 Energising Dealers & Distributors                                                                                               EDITORIAL

JOURNEYS                                                                                                                                         FOLLOW US ON : www.bharatpetroleum.in
                       VÉxÉÔWÉ
                                                     Speed, India’s first and finest
            Strong brands are the backbone of
        our business! The year saw the revival       Talk of Speed and a million visuals flash right across the mind. To Bharat
                                                     Petroleum, it is our contribution to the Nation, as the first branded
                of Speed, our premium brand of       premium fuel of India. There is a whole lot of emotion that goes with it,
         petrol. A gigantic effort was involved      as it has been crafted with much love and consideration for every vehicle
                                                     we energise. Winner of various awards, the finest brand Speed has been an
                 in restoring the Speed network      undisputed choice of its proud patrons - infact all premium luxury vehicles
                by adding additional tankages,       and of-course the hard-core speedsters. And today this iconic life-style
               supported by intensive sales and      brand is back with a bang!
                                                     The spirit and the promise of the brand is still the same. It has only grown
                              marketing activities.  in reach, as today, we are certain that it’s not just for any car that matters,
           The 360 degree approach to revival        instead it is meant for every car on the road. There is every need why one
                                                     can switch to Speed and we are happy to bring you the finer details of this
             of Speed can create a classic case      unique branded fuel in this special edition! We are also happy that none
              study if we surpass the past peak      other than the world’s fastest Indian Formula- 1 racer, Narain Karthikeyan
        performance of Speed this year itself,       is back with us as the Brand Ambassador of Speed.
          which will be remembered for a long        From the facts to the fantasies that came live as part of the revival of the
        time. We are now ready to shift gears        brand, this has been one huge roller-coaster ride, that gets more exciting
                                                     with each milestone crossed. It is already creating a trend on the social
                and deliver another superlative      media space. And the journey is not meant to stop any time soon. Please
        Speed performance in the next FY too         join the #Speed, if you haven’t already.
                                                     Fasten your seat-belts and enjoy the ride, because with SPEED, every car
                         - George Paul, ED (Retail)  is a super car!
                                                     Warm regards,
                                                     Team Journeys.

Editorial Team                                       Regional Correspondents        Designed, Produced & Published by :
                                                                                    Corporate Brand & PR, BPCL, Mumbai
Advisory Council                                     Retail                         Mailing Address:
George Paul, ED (Retail)                             S. Sen (WR)                    Post Bag 688, Bharat Bhavan – 4&6, Currimbhoy
Ramesh S, ED (LPG)                                   Sonal Bansal (NR)              Road, Ballard Estate, Mumbai 400001.
Chandy K P, ED (Lubes)                               Saitu C (SR)                   Editorial Correspondence:
M.M. Somaya, ED(Aviation)                            Pradeep Minz (ER)              kavithamathew@bharatpetroleum.in
Milind S Patke, GM(Brand & PR)                       LPG                            Member, Association of Business
Editor                                               Sivasankaran Rajagopalan (WR)  Communicators of India.
Kavitha Mathew (Brand & PR)                          Aravind Mahajan (NR)           Printed at : Printrade India Pvt Limited, Mumbai
Chief Resource Group                                 G. N. Srinivas (SR)            For Private Circulation only. All rights reserved.
Anil Ahluwalia (Brand & PR)                          Mona Srivastava(ER)            Reproduction in any form only with the written
D. C. Patra, (LPG HQ)                                Lubes                          permission of the Editor.
Vijay Tilak, (Retail, HQ)                            Milind Apte (WR)
Sheilagh Nair, (Lubes, HQ)                           G Vikram (NR)                                      VÉxÉÔWÉ 73
Vidhyadhar Jog, (Hindi Cell)                         S Kannan (SR)
                                                     Amit Kumar (ER)
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