Page 3 - BPCL Journeys - Speed Special
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2015-16 Energising Dealers & Distributors EDITORIAL
JOURNEYS FOLLOW US ON : www.bharatpetroleum.in
VÉxÉÔWÉ
Speed, India’s first and finest
Strong brands are the backbone of
our business! The year saw the revival Talk of Speed and a million visuals flash right across the mind. To Bharat
Petroleum, it is our contribution to the Nation, as the first branded
of Speed, our premium brand of premium fuel of India. There is a whole lot of emotion that goes with it,
petrol. A gigantic effort was involved as it has been crafted with much love and consideration for every vehicle
we energise. Winner of various awards, the finest brand Speed has been an
in restoring the Speed network undisputed choice of its proud patrons - infact all premium luxury vehicles
by adding additional tankages, and of-course the hard-core speedsters. And today this iconic life-style
supported by intensive sales and brand is back with a bang!
The spirit and the promise of the brand is still the same. It has only grown
marketing activities. in reach, as today, we are certain that it’s not just for any car that matters,
The 360 degree approach to revival instead it is meant for every car on the road. There is every need why one
can switch to Speed and we are happy to bring you the finer details of this
of Speed can create a classic case unique branded fuel in this special edition! We are also happy that none
study if we surpass the past peak other than the world’s fastest Indian Formula- 1 racer, Narain Karthikeyan
performance of Speed this year itself, is back with us as the Brand Ambassador of Speed.
which will be remembered for a long From the facts to the fantasies that came live as part of the revival of the
time. We are now ready to shift gears brand, this has been one huge roller-coaster ride, that gets more exciting
with each milestone crossed. It is already creating a trend on the social
and deliver another superlative media space. And the journey is not meant to stop any time soon. Please
Speed performance in the next FY too join the #Speed, if you haven’t already.
Fasten your seat-belts and enjoy the ride, because with SPEED, every car
- George Paul, ED (Retail) is a super car!
Warm regards,
Team Journeys.
Editorial Team Regional Correspondents Designed, Produced & Published by :
Corporate Brand & PR, BPCL, Mumbai
Advisory Council Retail Mailing Address:
George Paul, ED (Retail) S. Sen (WR) Post Bag 688, Bharat Bhavan – 4&6, Currimbhoy
Ramesh S, ED (LPG) Sonal Bansal (NR) Road, Ballard Estate, Mumbai 400001.
Chandy K P, ED (Lubes) Saitu C (SR) Editorial Correspondence:
M.M. Somaya, ED(Aviation) Pradeep Minz (ER) kavithamathew@bharatpetroleum.in
Milind S Patke, GM(Brand & PR) LPG Member, Association of Business
Editor Sivasankaran Rajagopalan (WR) Communicators of India.
Kavitha Mathew (Brand & PR) Aravind Mahajan (NR) Printed at : Printrade India Pvt Limited, Mumbai
Chief Resource Group G. N. Srinivas (SR) For Private Circulation only. All rights reserved.
Anil Ahluwalia (Brand & PR) Mona Srivastava(ER) Reproduction in any form only with the written
D. C. Patra, (LPG HQ) Lubes permission of the Editor.
Vijay Tilak, (Retail, HQ) Milind Apte (WR)
Sheilagh Nair, (Lubes, HQ) G Vikram (NR) VÉxÉÔWÉ 73
Vidhyadhar Jog, (Hindi Cell) S Kannan (SR)
Amit Kumar (ER)