Page 24 - BPCL Journeys - A Special Edition for MAK Lubricants
P. 24
JOURNEYS
2015-16
Marketing BUs converge at "BPCL First" Meet 2016
Four years after the BPCL First vision together in the BPCL First Meet, record profits, brought out that
was set out, the marketing SBUs emphasised that a strategic initiative BPCL First has brought out many
came together to share experiences like this needs to be replicated to as insights into how we have done
and celebrate successes in the BPCL many locations as possible as well as things differently, how we have got
First Meet that was held at Novotel to cover the entire revenue district people together to look at customers
Imagica, Khopoli on the 11th and 12th of all the locations that it currently differently, how we have been able
of August 2016. exists in. BPCL First plays a key role to create propositions that are
Joining the meet were C&MD Mr in preparing the field to be able to interesting and valuable from the
S Varadarajan, Director (Finance) move from one business to another. customer’s point of view.
Mr P Balasubramanian, Director He pointed out that while BPCL First One of the areas of BPCL First was
(Marketing) Mr S Ramesh and Director enables us to work differently, it is inclusiveness, and he stressed the
(HR) Mr S P Gathoo. Also present also not easy to replicate, thus giving need to take this to another level by
were Mr.George Paul, ED (Retail), us a competitive advantage. It is for involving everyone in whatever we
Mr.KP Chandy, ED (Lubes), Mr. R.P. this reason that BPCL First becomes do, in the way we communicate and
Natekar, ED (I&C), Mr.Arun Singh, ED all the more important and we need the way we work. BPCL First needs to
(LPG), Mr.K. Padmakar ED (HRD) and to stay focused on BPCL First so as to be present in the way that we work,
Mr. Prabhakar Nori, DGM Brand & achieve high performances year after we behave, we perform. This is the
PR along with the regional marketing year. only way that we can sustain the fast
leadership and representatives from Director (Finance) Mr P growth that we have experienced
29 qualifying BPCL First locations. Balasubramanian spoke about how over the last few years.
ED (New Business Initiatives) Mr growth and profits have been driving Director (HR) Mr S P Gathoo
Pramod Sharma spoke about how the success of the company through connected with the Meet over a video
BPCL First is the key to BPCL realising the last decade. This however has conference to share his thoughts and
its core purpose of customer centricity. mainly been on the back of refinery interact with the attendees. Earlier in
In the last four years, the initiative margins. It is time for marketing to the Meet, the regional business heads
has expanded to 100 locations where gear-up and BPCL First is a step in this spoke about specific areas of BPCL
this culture of collaboration has led direction. A data driven and customer First where they had a breakthrough
to increased brand recall resulting in centric company is the way of the experience. Subsequently, Project
BPCL becoming the preferred choice future and BPCL First has started Nishchay team leaders shared
of customers. This has come out very moving us in that direction. With how BPCL plans to offer a bouquet
clearly in the way that BPCL First the continued growth in disposable of physical and digital non-fuel
locations have gained in market share incomes, oil and gas are going to grow offerings to various customer
as well as customer satisfaction during exponentially. BPCL First is the key for segments through the four business
2015-16. us to remain ahead of the game and themes namely Rural Market Place,
Director (Marketing). Mr. S Ramesh continue to lead the market. Integrated Fleet Management,
in his Keynote Address, while C&MD Mr S Varadarajan while Personal Travel Offerings and Urban
complementing the entire NBI team thanking everyone for their Household Solutions.
for bringing all the stakeholders contribution in BPCL generating
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