Page 25 - BPCL Journeys - A Special Edition for MAK Lubricants

PetroBonus & SmartFleet shine at the AIMIA Loyalty Awards 2016 Retail News

Loyalty Programs from Bharat Petroleum were Know more at www.bharatpetroleum.in
awarded the “Best Cards Product & Programme
of the Year – Loyalty Card” for the year 2014-15,
after a rigorous selection process by a coveted jury
of Industry experts.

The award was received by Mr. George Paul,
ED(Retail), Mr.A.K.Kaushik, GM-IT & BI, Mr.Vijay N
Tilak, DGM–Strategy & Loyalty, Ms.Vinita Kunder,
Asst.Manager-Loyalty, at a prestigious ceremony
attended by reputed Loyalty Brands across
countries.

The AIMIA Loyalty Awards were Program, Oil &Gas Sector ; B2B Bharat EBMS Kit
instituted in the year 2006-07 are the Sector & Service Sector.
most credible awards in the Loyalty launched
arena, creating a unique platform for The awards were a part of a 2
loyalty marketers to showcase their day Loyalty Summit with many The “BHARAT EBMS KIT” developed
work and exchange ideas. informative and engaging sessions by Corporate R&D Centre, in
on contemporary topics such as, collaboration with QA & Retail, was
Our Loyalty Programs – PetroBonus Mastering the Balance between launched at Bijwasan Installation,
and SmartFleet have received several Brand Loyalty & Payment Tender Delhi. The indigenous Kit designed to
recognitions in the past years in Loyalty; How To Get More Customers detect the percentage of Ethanol in
various categories of the AIMIA & The Data Driven Way to Loyalty. Ethanol blended Motor Spirit (EBMS)
Loyalty Awards, such as, Best Loyalty is a vast improvement over traditional
methods, which shows more accurate
NR Innovation Council results and also saves time. Bijwasan
installation has not only provided ideal
Retail (Northern Region) has come Members, Regional Role holders and testing grounds for field trials but also
up with a unique model called the State heads. The objective of the offered a great platform for launch of
NRIC, Northern Region Innovation NRIC is to capture & implement new the EBMS kit as the volume of MS &
Council in pursuance of the business ideas and replicate best of ideas from simultaneously Ethanol, is the highest
objective to “Energizing Employees” BPCL Ideas platform. The workshop in the country.
by igniting minds. was came up with as many as 45 Ideas
from council members. These were The kit was launched in the august
Seventeen young, innovative and evaluated, discussed and adjudged presence of Mr. Manohar Rao, GM
energetic members were selected by the Jury comprising HRN, Regional Operations, Retail HQ, Mr. Sanjay
through rigorous process from all role holders and State Heads. Bhargava, GM CRDC and Mr. Y.K.
areas of field i.e. Sales, Engineering, Gupta, DGM Operations, Retail North.
Operations, Automation, Loyalty and Finally 30 Ideas were shortlisted Mr. Rakesh K. Sinha, TM-Retail, Delhi
Finance to form the first NRIC. for new implementation and 6 for highlighted the need to make simpler
replication. Teams were formed to & quicker methods for detection of
The first “NR Retail InnovationCouncil” work on implementation of the ideas ethanol in EBMS due to the large
(NRIC) workshop was chaired by Mr. T at the ground level. Shortlisted ideas volumes being handled. Dr. Sudha
Peethambaran, Head Retail North and will be implemented across whole Tyagi & Dr. Shalini Gupta from CRDC
attended by NR Innovation Council region in a phased manner. detailed its features

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