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PetroBonus & SmartFleet shine at the AIMIA Loyalty Awards 2016                                                              Retail News

Loyalty Programs from Bharat Petroleum were                                                                                         Know more at www.bharatpetroleum.in
    awarded the “Best Cards Product & Programme
of the Year – Loyalty Card” for the year 2014-15,
after a rigorous selection process by a coveted jury
of Industry experts.

The award was received by Mr. George Paul,
ED(Retail), Mr.A.K.Kaushik, GM-IT & BI, Mr.Vijay N
Tilak, DGM–Strategy & Loyalty, Ms.Vinita Kunder,
Asst.Manager-Loyalty, at a prestigious ceremony
attended by reputed Loyalty Brands across
countries.

The AIMIA Loyalty Awards were            Program, Oil &Gas Sector ; B2B          Bharat EBMS Kit
instituted in the year 2006-07 are the   Sector & Service Sector.
most credible awards in the Loyalty                                              launched
arena, creating a unique platform for    The awards were a part of a 2
loyalty marketers to showcase their      day Loyalty Summit with many            The “BHARAT EBMS KIT” developed
work and exchange ideas.                 informative and engaging sessions           by Corporate R&D Centre, in
                                         on contemporary topics such as,         collaboration with QA & Retail, was
Our Loyalty Programs – PetroBonus        Mastering the Balance between           launched at Bijwasan Installation,
and SmartFleet have received several     Brand Loyalty & Payment Tender          Delhi. The indigenous Kit designed to
recognitions in the past years in        Loyalty; How To Get More Customers      detect the percentage of Ethanol in
various categories of the AIMIA          & The Data Driven Way to Loyalty.       Ethanol blended Motor Spirit (EBMS)
Loyalty Awards, such as, Best Loyalty                                            is a vast improvement over traditional
                                                                                 methods, which shows more accurate
NR Innovation Council                                                            results and also saves time. Bijwasan
                                                                                 installation has not only provided ideal
Retail (Northern Region) has come        Members, Regional Role holders and      testing grounds for field trials but also
     up with a unique model called the   State heads. The objective of the       offered a great platform for launch of
NRIC, Northern Region Innovation         NRIC is to capture & implement new      the EBMS kit as the volume of MS &
Council in pursuance of the business     ideas and replicate best of ideas from  simultaneously Ethanol, is the highest
objective to “Energizing Employees”      BPCL Ideas platform. The workshop       in the country.
by igniting minds.                       was came up with as many as 45 Ideas
                                         from council members. These were        The kit was launched in the august
Seventeen young, innovative and          evaluated, discussed and adjudged       presence of Mr. Manohar Rao, GM
energetic members were selected          by the Jury comprising HRN, Regional    Operations, Retail HQ, Mr. Sanjay
through rigorous process from all        role holders and State Heads.           Bhargava, GM CRDC and Mr. Y.K.
areas of field i.e. Sales, Engineering,                                          Gupta, DGM Operations, Retail North.
Operations, Automation, Loyalty and      Finally 30 Ideas were shortlisted       Mr. Rakesh K. Sinha, TM-Retail, Delhi
Finance to form the first NRIC.          for new implementation and 6 for        highlighted the need to make simpler
                                         replication. Teams were formed to       & quicker methods for detection of
The first “NR Retail InnovationCouncil”  work on implementation of the ideas     ethanol in EBMS due to the large
(NRIC) workshop was chaired by Mr. T     at the ground level. Shortlisted ideas  volumes being handled. Dr. Sudha
Peethambaran, Head Retail North and      will be implemented across whole        Tyagi & Dr. Shalini Gupta from CRDC
attended by NR Innovation Council        region in a phased manner.              detailed its features

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