Page 6 - BPCL Magazine_Vol 3_Issue 3

KNOW YOUR SPORTSPERSON

Subhankar Sen:

The Relentless Trailblazer Who Led with Purpose

In an organization as expansive potential, and organizational Beyond roles and departments, it
and dynamic as Bharat Petroleum, culture, to taking on field-intensive is his pioneering innovations that
it takes more than titles to build a responsibilities in Retail, Mr. Sen continue to define his legacy. Mr.
legacy. It takes vision, resilience, has seen BPCL through the lens of Sen has been the driving force
and the courage to shape new both strategy and soil. Whether behind some of BPCL’s most iconic
paths. Few exemplify this spirit more it was managing frontline Retail marketing and retail formats,
wholly than Mr. Subhankar Sen, Business as Territory Manager, including the launch of the Be
currently Director (Marketing), leading states as State Head, or Café, a flagship initiative that
whose career spanning over 38 overseeing massive portfolios as brought lifestyle and retail under
years continues to leave a mark Regional General Manager, his one roof at fuel stations; and the
across people, processes, and leadership has always carried future fit eDrive with the innovative
purpose. a blend of discipline, agility, and concept of EV fast charging
empathy. highway corridors, In&Out the
Mr. Sen’s story about BPCL began in
pioneering convenience retailing
November 1986, when he joined the His contribution took another
initiative, the reaffirmation of
organization through the Human leap when he took over as
consumer trust through Pure For
Resources Department, becoming Business Head - Lubricants,
Sure, a game-changing quality
the first ever sportsperson to one of the most competitive
assurance initiative, launch of
be recruited in the Oil Industry. business units in the energy
Speed, the high performance
What began as a steppingstone industry. Under his guidance,
fuel, the digital advancement
soon evolved into a mission- the lubricant segment not only
through UFill, which made fueling
driven journey across various strengthened its retail reach but
faster and transparent; and the
departments, geography, and also evolved into a value-driven
visionary BPCL SBI Co-Branded
business vertically. vertical, with improved branding,
Credit Card, which introduced
stronger market relationships, and
From the foundational years seamless payment integration at
consistent sales performance
in HR, where he honed his retail touchpoints with compelling
across markets.
understanding of people, free fuel benefits program.

6 | Bharat Petroleum Corporation Limited