Page 14 - BPCL Journeys - A Special Edition for MAK Lubricants
P. 14
JOURNEYS
2015-16
2 MAK SERVE << after branding ’ ’Myview
Transformational Branding
of garages The garages are normally located “MAK has changed the look of my shop
Mechanics and Garages are in auto workshop areas, or on easily completely. The Garage looks more like a high-
important influencers in our accessible roads. Usually, garage end service station / mobile showroom. It’s a now
trade as they significantly influence owners advertise their services and a new era workstation for bikes and we only deal
the final choice of lubricants of the the Garages are branded with Flex
end user. Mechanics are the ground Boards, banners, and wall painting by in premium lubes of MAK since then.”
level Brand Ambassadors for any OMCs, termed as, First level Garage -Naresh Rohira,
Lubricant Brand, and to enroll them branding.
into promoting MAK Lubricants, Shiv Auto Garage, Indore
we had started the initiative of ‘MAK SERVE’ – MAK’s new Garage
converting reputed mechanic run Branding Initiative “MAK approached me with the
garages to ‘MAK Garages’ thereby branding initiative last year and
creating a pull for the product and Creating brand awareness to the enrolled me for it. It has been a
the brand. target customers is of utmost wonderful experience since then. My
importance for any Brand. For garage stands out in the entire area.
Our partnership with Garages lubricants category, Mechanics play My sale has doubled in just six months.
through branding and service a vital role in promoting a particular
initiatives are intended at building brand and its success. Enrolling I am a big fan of MAK”
MAK’s brand name and reputation in these mechanics and their garages Virji,
the market both among the garage for promoting MAK Brand through
owners and mechanics as well as innovative means Communication -New Maruti Auto Garage, Indore
vehicle owners. is very critical for the success of the
brand. This prompted us to go in for Brand communication was centered
2nd level Garage transformation on focus premium grades and
– there by transforming the entire aesthetic use of BPCL colours. As
Garage to MAK Branded authorised part of the branding, a striking two
Service station. sided branded services pylon was
also installed at the entrance of
the garage. The brand name MAK
GARAGE was in vogue for some time
and it was decided to enhance the
name of the initiative to the more
contemporary “MAK SERVE” with a
new identity.
Website : www.bharatpetroleum.in l Twitter : @ BPCLimited l FACEBOOK / BharatPetroleumcorporation l Linked.in / companybpcl l YouTube /BPCLindia l SmartLine : 1800224344
