Page 10 - BPCL Journeys - A Special Edition for MAK Lubricants

JOURNEYS
2015-16
Our flagship brand - MAK
Lubricants is one of the fastest
growing brands in its category and
has a wide range of products for the
automotive and industrial segments.
MAK Lubricants are sold through
an elaborate network comprising of
BPCL’s Retail Outlets (Petrol Pumps)
across the country, Primary and
Industrial Lube Distributors in the
Bazaar segment and direct selling to
Industrial customers.
MAK also reaches out to core
sectors like Coal, Power, Cement,
Steel, Engineering, Construction
and Infrastructure and also
supplies lubricants to Government
Departments like Indian Railways and
Ministry of Defence.
BPCL’s Mumbai Refinery produces
the Best-In-Class Group II + Base Oil
- the main ingredient for the premium
quality of Lubricants. Offering lubes
blended with world-class additives
in three blending plants across the
country, MAK has over 450 SKUs of
superior quality lubricants, greases
and specialty oils offered in different development reflects our ability to
pack sizes from 20 mls to 210 lts.
Constant innovations with new
oil formulations and introduction
of Lubricants meeting the specific
requirements of customers has been
the success story for the brand in one
Website : www.bharatpetroleum.in l Twitter : @ BPCLimited l FACEBOOK / BharatPetroleumcorporation l Linked.in / companybpcl l YouTube /BPCLindia l SmartLine : 1800224344
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of the most competitive sectors in the These accomplishments have become
Petroleum Industry.
Our network spans across more than
14000 petrol pumps, 700 exclusive
Lubricants Distributors and 71000
secondary customers including
Garages, Workshops and Multi Brand
Retailer Shops spread across length
and breadth of the Country.
The backbone of the business are
the 3 state-of-the-art Blending cum
Filling Plants and 1 modern Lubes
Filling Plant that cater to the market top of class Service Verticals are the
requirements through 60 supply
points well supported by a highly
advanced supply chain optimization
system ensuring timely supply of
products to customers and ensuring
product availability at all times.
Competition has not been limited
to local, regional, or even national
players but also global players with
increasing pressure on product
margins. Despite challenges, MAK has
been able to introduce many product
level and marketing innovations.
Our commitment to research and
introduce the next generation of
world class lubricants.
As we stand today, from the volumetric
point of view, MAK is expected to
continue to show robust growth.
a reality through commitment and grit
of all stake holders be it our esteemed
customers, enterprising channel
partners and the ever agile members
of the lubricants team.
Ensuring customized offerings in
products and services to the customers,
enhancing the product portfolio
catering to modern equipment,
developing our products in line with
specific customer requirements and
key performance indices of the brand,
which ensures it lives up to its tag line :
MAK makes it possible
The well crafted and well executed
customer centric initiatives made MAK
challenge its own past performance,
year after year, while posing a threat
to various established multinational
players at the market.
Another significant aspect of the MAK
growth story has been its focused
approach in brand building since its
inception, which has not only given
MAK an edge over the competitors,
but also earned it a slot amongst the
top three lubricant brands in India in
terms of brand recall.
Know more :
www.bharatpetroleum.in