Page 11 - BPCL Journeys - A Special Edition for MAK Lubricants

ing it Possible Message

FROM EXECUTIVE DIRECTOR (LUBES)

Dear Partner,

The Lubes business has delivered yet another landmark
performance in 2015-16, with superlative performances
across channels. The business grew exponentially, improving
profitability and rolling out key strategic brand building
initiatives. In terms of competitive position, we saw ourselves
scale greater heights with the highest ever profit and created
immense value for the Corporation.

To give you an overview, we accomplished strong overall in the passenger car segment and 19% in the commercial
sales volume of 332 TMT, with the all time high sales in the vehicle segment, the demand for Automotive Lubricants
Bazaar and Exports segments. All this was possible with is expected to growth manifold. Another significant
the commendable efforts of the Lubes team and our 700 development and technology based challenge that faces the
plus strong network of distributors in India and distributors Automobile manufacturers is the implementation of the BS6
present in eight Exports markets. emission norms by 2020. We have already developed engine
oils meeting API CI4 specifications which would be one of the
In today’s business environment, we cannot settle for major requirements of diesel vehicles meeting BS6 norms.
incremental improvements to achieve exponential success.
In our journey of being the most preferred lubricants brand, Led by our long term vision to become a World Class
we initiated transformational branding initiatives across the Lubricants business and guided by our values, we will
Bazaar channel and also introduced the unique MAK City continue to outperform our targets with the highly inspired
branding initiatives to get to the top and stay there. These and energized team.We are committed to delivering stronger
distinctive branding initiatives have created a remarkable rub performances year after year, we live by our slogan and
off effect across Channels and significantly contributed to the ‘Make it Possible’ despite the highly volatile and challenging
overall growth. business environment.

I am proud to mention that our R&D laboratory in Mumbai is
the first Laboratory in the Country to receive the accreditation
from National Accreditation Board forTesting and Calibration
Laboratory (NABL) for Proficiency Testing & Reference
Material Producer.

On the Exports front, MAK is well represented across 8 This issue of Journeys focuses on the ‘’Transformational
countries delivering a sales volume of 5.2 TMT and robust Branding Initiatives’ taken up by the business that unify
growth. Entry to new markets in Middle Eastern Countries MAK’s vision to become a market leader by building and
like Oman, UAE and Saudi Arabia and Kenya, Nigeria and leveraging its Brand Power.
Uganda in Africa is on the anvil.
We believe in always ‘MAKing it Possible’!
In keeping with the market trends, we introduced two
specialized products, ‘MAK Scootech Nxt’ for the high Warmest Regards,
potential automatic transmission Scooters segment and
‘MAK Diesel Zenith’ for the Diesel Cars segment.

As the automotive sector is poised for exponential growth K P Chandy
over the five year horizon, with a projected growth of 18% Executive Director, Lubes

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