Page 6 - BPCL Journeys - A Special Edition for MAK Lubricants

JOURNEYS

2015-16

Dear Partner, associate the highest value to the life and property of all
those who are with us. I urge each one of you to critically
Season greetings to all of you ! relook at the way we do our business and if necessary,
change the process for improving safety for all concerned.
We had performed exceedingly well last year achieving the For example, LPG Distributors must particularly lay more
highest ever sale of 36.5 MMT and also during the first half emphasis on educating PMUY customers on safe usage
of this year.The outstanding achievement and the accolades of LPG. Our RO dealers must be conscious of accidents in
that came along with it belong to all of us. I am convinced transit and at the RO.
that this would not have been possible without your Excellence in Service - The expectations of the customers
pioneering efforts which have contributed to this momentous are constantly evolving. They are no longer satisfied with
performance. It now calls for a similar and renewed effort only quality and quantity. The new customer rightly
from all of us to repeat the performance and retain our no.1 views this assurance as an entitlement. Much more will
growth position in the industry. be needed to develop stickiness with the customer. On
the other hand, disruptive marketing techniques and
We live in a world where “Change” is the only constant. We the emergence of newer technologies and interfaces,
are witnessing change at a pace which was pioneered in other fields, are being felt in our markets as
never before seen and experienced; well. Convenience is no more a buzzword in marketing, it
which also provides each one of us is what the customer expects and demands in every aspect
opportunities that need to be of his life - be it in a grocery store, taxi services or personal
embraced and exploited. banking and financial services. We will need to raise our
game to respond to the challenges and opportunities that
Today, India is one of the this creates for us. We will need to live up to these new and
brightest spots in the heightened expectations and respond to the needs of the
global economy. With modern customer and the customer of the next generation.
low inflation and a We need to do this quickly.
high rate of growth, Our endeavor should be to build a strong and ever lasting
the economy is poised relationship with our customers. Our singular objective
for dramatic growth should be to create disproportionate value to our customer.
in the next few years. We must be vigilant of the competition and their moves. In
Our growth rate is today’s world, competition may come from the traditional
acknowledged as ones and new disruptive players. We should not be caught
the highest among unaware and then react to these players. Rather we should
major economies. be proactive and respond to customer needs ahead of any
The changes recently competition. After all we know our customer much better
announced by our over the years.
Honourable Prime I have always believed that it is you, our network, who
Minister are expected to are the front face of BPCL and at the fore front of this
bring in even higher growth. changing landscape. You are our eyes and ears who help
In this favorable context, we us understand what our customers want; you are BPCL to
have set ourselves a course for the customer and continue to serve and add value to them .
the next 5 years through a program My commitment to you is that we shall partner with you
called “SANKALP”. Our ambition is to make in whatever you need to ensure that we create teams
BPCL the most customer centric, innovative and socially that are professional, performance driven, motivated and
responsible organisation. The word Sankalp means the innovative and that can credibly represent our brand and
determination to perform and achieve the desired intention. deliver disproportionate value to our customers.
We are, therefore, resolute and determined to achieve the In this our 40th year of existence as BPCL, let us work
goals set forth by us jointly. You are an integral part of this even harder and strive to achieve another year of safe and
journey and in addition to many company wide initiatives in outstanding results.
which you will be involved, I strongly exhort you to develop I wish you, your family and your hard working teams a
your individual business versions of Sankalp in consultation great year ahead.
with your Territories. I would be very keen to engage with you Warm regards,
and be part of your plan and respond to the challenges we
may face as we march ahead.

As we enter into more challenging times I would like you to
take cognizance of a few priorities when you decide your
business strategy:

Safety – Our company expects that “Safety First, Safety S Ramesh
Must” should be imbibed in all our thoughts and actions. We Director (Marketing)

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