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CREATING A UNIQUE DISTRIBUTION MODEL
The hi-street market in the lubricants sector is known as Bazaar Market. MAK - a late entrant in this category – has grown exponentially and is now considered a brand to reckon. MAK rolled out a Bazaar model by appointing Primary Lubes Distributors (PLDs) across potential markets to cater to customers who preferred to purchase lubricants from open market rather than Fuel Stations. Today we have 394 Primary Lubes distributors across India. The focus has been on enrollment of multiproduct counters, service stations, authorised service stations, commissioning of MAK Garages and enrollment of mechanics. Today MAK is available at about 60000+ retailers through the dedicated efforts of our PLDs. In order to leverage rural potential MAK has rolled our Rural Lubes Distributors (RLDs) at taluka level. These distributors compliment the efforts of PLDs in deeper penetration of MAK range. Similarly to cater to small and MSMEs which are mushrooming in India, MAK has commissioned more than 150 Industrial Lubes distributors majorly catering to this segment.
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