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PROMOTING OUR PRODUCTS TO OUR CUSTOMERS
This is a one / two day event which is held at the Fuel Station or open market where consumers are offered attractive propositions to choose from. The offers range from education kiosk on lubricants, free oil change offers, attractive assured gifts and sweepstakes win away many prizes. This is a collaborative platform of Lubes, Retail and Dealers or Distributors to create cross sales opportunities. Each sales officer today conducts at least one ODW during the month. Many dealers today repeat such events on their own as follow on programmes.